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The Challenge: Create and scale a highly viral, surreal, and visually consistent cinematic universe (“The Jelly Kingdom”) across major social channels without manual editing, while navigating strict API content filters and maintaining absolute control over complex fluid physics and retro-futuristic aesthetics. The Solution: Engineered a parametric, multi-model AI video automation pipeline that constructs, renders, and…

The Challenge: Build a high-converting, organic growth engine in the competitive health & wellness niche, establishing trust instantly and driving high-volume sales without relying on active ad spend. The Solution: Engineered an end-to-end digital acquisition funnel by combining hyper-realistic AI-generated imagery of a digital persona (‘Anna’) with a robust, custom-built Python backend infrastructure. To monetize…

The Challenge: Scale organic content production across multiple distinct social brands, digital personas, and channels simultaneously without exponentially increasing API costs, database complexity, or manual editing efforts. The Solution: Engineered a unified, multi-page AI content factory—with “Wonder Feed” being just one of several integrated social pages and brands fed by the system. Built as a…

Overview During my Master’s in Design at ESDI (UERJ), I conducted a deep UX research study on how reward systems influence user behavior in contemporary digital interfaces — especially those shaped by AI-driven personalization.The focus was to understand how interface patterns motivate users, why they keep returning, and how designers can build experiences that are…

Transforming a School’s Digital Presence to Strengthen Trust, Clarity, and Enrollment Project Overview Client: Escola SOS IlhaMy Role: UX/UI Designer + Creative LeadProject Duration: 6 weeksYear: 2023Tools: Figma, Adobe XD, Photoshop, Notion, Google Analytics The Challenge SOS Ilha is a respected educational institution in Rio de Janeiro, but their digital experience was outdated, unclear, and…

Redesigning a Children’s School Website to Improve Trust, Clarity, and Parent Enrollment Project Overview Client: Edel Children’s SchoolMy Role: UX/UI Designer + Creative Lead + Growth/Ads ManagerProject Duration: 4–5 weeksYear: 2023Tools: Figma, Adobe XD, Photoshop, Notion, Google Analytics (behavior review), Meta Ads Manager The Challenge Edel is a children’s school offering a warm, safe, and…

www.niemeyer.org.br Site desenvolvido para a Fundação Oscar Niemeyer. Projetado para se adaptar à diversas dimensões de tela, o layout fluído é definido por grids que orientam o posicionamento nas seções do site. É possível navegar pelas obras do arquiteto por posição geográfica em mapas ou em um linha do tempo contextualizada com eventos de importantes…

Portal desenvolvido para comportar o grande acervo do pintor Portinari. http://www.portinari.org.br x em parceria com a caos!

http://vimeo.com/16293988 Desenvolvimento de série de jogos para funcionar em mesa interativa no prédio Solar da Puc Rio em comemoração aos seus 70 anos de Universidade. Tecnologia baseada em flash, tuio, projetores e cameras. Programação para a tecgraf + designers da Puc (Gamba Jn., Patrícia Castro, Gabriel Gambiru, Rian Rezende) | interface em flash PUC EXPO…

E-Commerce reponsivo desenvolvido para a marca Atuker. Atuker é uma marca original de Petrópolis. A marca preza pelo lifestyle positivo junto à natureza, aos esportes radicais, valorizando o contraste entre o mar e a serra, que representa suas raízes. http://www.atuker.com x