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Endless Summer Paradise — Scaling Surreal AI Video Worlds with Parametric Park-Architect Engines & Multi-Model Pipelines

UX / PRODUCT DESIGN

The Challenge: Create and scale a highly viral, surreal, and visually consistent cinematic universe (“The Jelly Kingdom”) across major social channels without manual editing, while navigating strict API content filters and maintaining absolute control over complex fluid physics and retro-futuristic aesthetics. The Solution: Engineered a parametric, multi-model AI video automation pipeline that constructs, renders, and…

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Anna’s Garden — Scaling organic reach to +700k followers with AI Persona, Python Pipelines & Full-Funnel Automation

UX / PRODUCT DESIGN

The Challenge: Build a high-converting, organic growth engine in the competitive health & wellness niche, establishing trust instantly and driving high-volume sales without relying on active ad spend. The Solution: Engineered an end-to-end digital acquisition funnel by combining hyper-realistic AI-generated imagery of a digital persona (‘Anna’) with a robust, custom-built Python backend infrastructure. To monetize…

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Unified Multi-Page Content Factory — Orchestrating Persona-Based AI Pipelines & Multi-API Asynchronous Distribution

UX / PRODUCT DESIGN

The Challenge: Scale organic content production across multiple distinct social brands, digital personas, and channels simultaneously without exponentially increasing API costs, database complexity, or manual editing efforts. The Solution: Engineered a unified, multi-page AI content factory—with “Wonder Feed” being just one of several integrated social pages and brands fed by the system. Built as a…

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Master’s Thesis in UX & Interaction Design – ESDI (UERJ) Research Case Study: Reward Systems in Contemporary Interfaces

UX / PRODUCT DESIGN

Overview During my Master’s in Design at ESDI (UERJ), I conducted a deep UX research study on how reward systems influence user behavior in contemporary digital interfaces — especially those shaped by AI-driven personalization.The focus was to understand how interface patterns motivate users, why they keep returning, and how designers can build experiences that are…

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UX Case Study — SOS Ilha

UX / PRODUCT DESIGN

Transforming a School’s Digital Presence to Strengthen Trust, Clarity, and Enrollment Project Overview Client: Escola SOS IlhaMy Role: UX/UI Designer + Creative LeadProject Duration: 6 weeksYear: 2023Tools: Figma, Adobe XD, Photoshop, Notion, Google Analytics The Challenge SOS Ilha is a respected educational institution in Rio de Janeiro, but their digital experience was outdated, unclear, and…

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Edel — UX Case Study

UX / PRODUCT DESIGN

Redesigning a Children’s School Website to Improve Trust, Clarity, and Parent Enrollment Project Overview Client: Edel Children’s SchoolMy Role: UX/UI Designer + Creative Lead + Growth/Ads ManagerProject Duration: 4–5 weeksYear: 2023Tools: Figma, Adobe XD, Photoshop, Notion, Google Analytics (behavior review), Meta Ads Manager The Challenge Edel is a children’s school offering a warm, safe, and…

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PUC EXPO 70 anos – Design de Interação

UX / PRODUCT DESIGN

http://vimeo.com/16293988 Desenvolvimento de série de jogos para funcionar em mesa interativa no prédio Solar da Puc Rio em comemoração aos seus 70 anos de Universidade. Tecnologia baseada em flash, tuio, projetores e cameras. Programação para a tecgraf + designers da Puc (Gamba Jn., Patrícia Castro, Gabriel Gambiru, Rian Rezende) | interface em flash PUC EXPO…

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