Endless Summer Paradise — Scaling Surreal AI Video Worlds with Parametric Park-Architect Engines & Multi-Model Pipelines

The Challenge: Create and scale a highly viral, surreal, and visually consistent cinematic universe (“The Jelly Kingdom”) across major social channels without manual editing, while navigating strict API content filters and maintaining absolute control over complex fluid physics and retro-futuristic aesthetics. The Solution: Engineered a parametric, multi-model AI video automation pipeline that constructs, renders, and…

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Anna’s Garden — Scaling organic reach to +700k followers with AI Persona, Python Pipelines & Full-Funnel Automation

The Challenge: Build a high-converting, organic growth engine in the competitive health & wellness niche, establishing trust instantly and driving high-volume sales without relying on active ad spend. The Solution: Engineered an end-to-end digital acquisition funnel by combining hyper-realistic AI-generated imagery of a digital persona (‘Anna’) with a robust, custom-built Python backend infrastructure. To monetize…

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Unified Multi-Page Content Factory — Orchestrating Persona-Based AI Pipelines & Multi-API Asynchronous Distribution

The Challenge: Scale organic content production across multiple distinct social brands, digital personas, and channels simultaneously without exponentially increasing API costs, database complexity, or manual editing efforts. The Solution: Engineered a unified, multi-page AI content factory—with “Wonder Feed” being just one of several integrated social pages and brands fed by the system. Built as a…

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Master’s Thesis in UX & Interaction Design – ESDI (UERJ) Research Case Study: Reward Systems in Contemporary Interfaces

Overview During my Master’s in Design at ESDI (UERJ), I conducted a deep UX research study on how reward systems influence user behavior in contemporary digital interfaces — especially those shaped by AI-driven personalization.The focus was to understand how interface patterns motivate users, why they keep returning, and how designers can build experiences that are…

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UX Case Study — SOS Ilha

Transforming a School’s Digital Presence to Strengthen Trust, Clarity, and Enrollment Project Overview Client: Escola SOS IlhaMy Role: UX/UI Designer + Creative LeadProject Duration: 6 weeksYear: 2023Tools: Figma, Adobe XD, Photoshop, Notion, Google Analytics The Challenge SOS Ilha is a respected educational institution in Rio de Janeiro, but their digital experience was outdated, unclear, and…

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