Master’s Thesis in UX & Interaction Design – ESDI (UERJ) Research Case Study: Reward Systems in Contemporary Interfaces

Overview During my Master’s in Design at ESDI (UERJ), I conducted a deep UX research study on how reward systems influence user behavior in contemporary digital interfaces — especially those shaped by AI-driven personalization.The focus was to understand how interface patterns motivate users, why they keep returning, and how designers can build experiences that are…

UX Case Study — SOS Ilha

Transforming a School’s Digital Presence to Strengthen Trust, Clarity, and Enrollment Project Overview Client: Escola SOS IlhaMy Role: UX/UI Designer + Creative LeadProject Duration: 6 weeksYear: 2023Tools: Figma, Adobe XD, Photoshop, Notion, Google Analytics The Challenge SOS Ilha is a respected educational institution in Rio de Janeiro, but their digital experience was outdated, unclear, and…

Edel — UX Case Study

Redesigning a Children’s School Website to Improve Trust, Clarity, and Parent Enrollment Project Overview Client: Edel Children’s SchoolMy Role: UX/UI Designer + Creative Lead + Growth/Ads ManagerProject Duration: 4–5 weeksYear: 2023Tools: Figma, Adobe XD, Photoshop, Notion, Google Analytics (behavior review), Meta Ads Manager The Challenge Edel is a children’s school offering a warm, safe, and…

casa-de-lucio-costa-web-site

Casa de Lucio Costa | Petrobras

Seções desenvolvidas para o site Casa de Lucio Costa . A criação em 13 de maio de 2000 da Casa de Lucio Costa, sociedade civil sem fins lucrativos, teve origem na intenção de cuidar da profusão de papéis que permaneceram no apartamento onde Lucio morou desde 1940. Programação para Caos! Design