Overview During my Master’s in Design at ESDI (UERJ), I conducted a deep UX research study on how reward systems influence user behavior in contemporary digital interfaces — especially those shaped by AI-driven personalization.The focus was to understand how interface patterns motivate users, why they keep returning, and how designers can build experiences that are…
Transforming a School’s Digital Presence to Strengthen Trust, Clarity, and Enrollment Project Overview Client: Escola SOS IlhaMy Role: UX/UI Designer + Creative LeadProject Duration: 6 weeksYear: 2023Tools: Figma, Adobe XD, Photoshop, Notion, Google Analytics The Challenge SOS Ilha is a respected educational institution in Rio de Janeiro, but their digital experience was outdated, unclear, and…
Redesigning a Children’s School Website to Improve Trust, Clarity, and Parent Enrollment Project Overview Client: Edel Children’s SchoolMy Role: UX/UI Designer + Creative Lead + Growth/Ads ManagerProject Duration: 4–5 weeksYear: 2023Tools: Figma, Adobe XD, Photoshop, Notion, Google Analytics (behavior review), Meta Ads Manager The Challenge Edel is a children’s school offering a warm, safe, and…
